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What Next Gen Market Researchers Share with Motorcycle Gangs
Thoughts on What NGMR Means and Why It’s Time to Claim “The 1%” of Market Research Our recent refresh of the Next Gen Market Research blog prompted me to reflect on why I started this group back in...
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Howard Moskowitz – I’d Like to Teach the World to Think
Q&A with a Continuous Innovator and True NGMR 1%er Howard Moskowitz Last week I talked about ‘Outlaw Market Researchers’, the 1% who can’t help but innovate, BUT do so in a smart way because they...
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2017 NGMR Award Nominations are OPEN
Nominate Your Favorite Researcher for the 2017 NGMR Awards! Nominations are now open for the market research industries prestigious Next Gen Market Research Award! It’s time for the 9th Annual Next...
View ArticleTMRE – NGMR Survey on Marketing Research
We need to hear from you! Are you curious to understand what makes market researchers tick and what innovation really means in our industry? The Marketing Research Event (TMRE) and OdinText have teamed...
View ArticleNGMR at the 2017 TMRE!
The industry’s leading research professionals don’t just read about the Future of Insights in blogs (unless it’s the NGMR blog!)… they also experience them live at TMRE: The Market Research Event NGMR...
View ArticleMeToo in Market Research
How Many in Marketing Research Have Really Been Sexually Harassed? This week on social media there’s a new meme related to sexual harassment in the work place. The meme goes something like this:...
View ArticleTwo Interesting NGMR Sessions at TMRE – The Market Research Event
At The TMRE (The Marketing Research Event) This Week? First, Thank you everyone who already took took our Next Gen Market Research Industry survey this week. I know even a 10 minute survey is a bit...
View Article2017 Next Gen Market Research Award Winners
Congratulations to the 2017 NGMR Disruptive Innovation Award Winners! With over 50 nominations across the three categories this year the judges had their work cut out for them and as usual there were...
View Article2017 NGMR Research Industry Survey Results
Video of Top-Line Findings from the NGMR Research Study at TMRE Thank you all who participated in the recent NGMR Survey. I promised to share results with those who couldn’t make it to our session at...
View ArticleArtificial Intelligence Interview with ESOMAR
What Market Researchers Should Know about AI and Machine Learning – A Q&A with ESOMAR Research World on Artificial Intelligence in Marketing Research [As part of a recent ESOMAR World article on...
View ArticleFree Case Studies From The 50 Most Innovative Firms in Marketing Research
Case Studies From The Best In Marketing Research This year Greenbook offered something special in conjunction with their Annual GRIT Report. Each of the Top-50 Marketing Research Firms mentioned in the...
View Article2018 Marketing Research Predictions
Marketing Research Industry Professionals Predict 2018 It’s that time of year again when many of us try to take a step back and think about what we’ve learned over the course of the past year, and even...
View ArticleTop 10 Next Gen Market Research Posts of 2017
Top Market Research Posts of the Year Happy New Year fellow market researchers! 2017 was an interesting year and in case you missed it last week I joined several other researcher colleagues in...
View ArticleInsights Association NEXT NYC Conference
Insights Association‘s NEXT Conference Update & Discount Code The Tri-State Area has always been a hub for Market and Ad Research, and so in a way its odd there aren’t more conference and...
View ArticleCelebrating Innovative Companies in Marketing Research
GRIT Survey 2018 It’s that time of year again when Greenbook fields their Bi-Annual GRIT market research industry survey. Thankfully it looks like the Greenbook team has made the survey a bit shorter...
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Call for 2018 NGMR Award Nominations at TMRE
Nominate Your Favorite Researcher for the 2018 NGMR Awards at TMRE! Nominations are now open for the market research industries prestigious Next Gen Market Research Award! It’s time for the 10th Annual...
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2018’s Most Innovative Market Researchers
2018 Next Gen Market Research (NGMR) Disruptive Innovation Award Winners Announced Celebrating creativity and hard work in our industry is a joyful duty. Over the years the NGMR nominations have...
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Beyond HR Surveys: Two Leading Hospitals Learn What Drives Employee Satisfaction
Predictive Analysis Identifies and Quantifies the Most Important Factors for Employee Satisfaction: Free Case Study I’ve written in the past about the shortcomings endemic to conventional employee...
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Call for 2019 NGMR Award Nominations at Insights Association CRC
Nominations are now open for the market research industries prestigious Next Gen Market Research Award! After a decade of hosting the Next Gen Market Research (NGMR) Disruptive Innovation Awards at...
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